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Make a Persona for your business
Step 1/7: Create Your Avatar
Name Your Persona
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Choose your Avatar
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Why Is This Step Important?
Start by choosing a name to humanize your buyer persona. Both the name and the avatar you select will help you start thinking about this persona like a real person. Pro tip: Consider naming your buyer persona with their industry in mind to make it easier to remember, like Marketing Mary or Finance Fred
Start by choosing a name to humanize your buyer persona. Both the name and the avatar you select will help you start thinking about this persona like a real person. Pro tip: Consider naming your buyer persona with their industry in mind to make it easier to remember, like Marketing Mary or Finance Fred
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Step 2/7: Their Demographic Traits
How Old Are They?
- select a option -
Under 18 years
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
Age 65 or older
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What Is their Gender?
- select a option -
Male
Female
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What is their Maritial Status?
- select a option -
Married or domestic partnership
Single
Divorced
Widowed
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What is their annual household income?
- select a option -
$25,000
$25,000 - $50,000
$50,000 - $100,000
$100,000 - $200,000
More than $200,000
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How many children do they have?
- select a option -
None
1
2-4
More than 4
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What is the highest degree or level of school your persona has completed?
- select a option -
Select degree/school
Less than a high school diploma
High school degree or equivalent (e.g. GED)
Some college, no degree
Associate degree (e.g. AA, AS)
Bachelor\'s degree (e.g. BA,BS)
Master\'s degree (e.g. MA, MS, MEd)
Professional degree (e.g. MD, DDS, DVM)
Doctorate (e.g. PhD, EdD)
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Where your persona is living?
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Where your persona was born?
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What language they speak?
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Why Is This Step Important?
<img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <br /> Collecting demographic information about your buyer persona allows you to paint a clearer, more personal picture of your customer. More specifically, factors such as age and education can help you better position your marketing messaging to ensure it resonates.
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Step 3/7: Their Work
What Industry Do They Work In?
- select a option -
Sales
Finance
Manufacturing
Investment
Retail
Technology
Advertising
Bank
Pharmaceutical
Marketing
Advertising
Trade
Transport
Real Estate
Health Care
Insurance
Construction
Food & Beverage
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What’s the Size of Their Organization?
- select a option -
Self-employed
1 - 10 employees
11 - 50 employees
51 - 200 employees
201 - 500 employees
501 - 1000 employees
1001 - 5000 employees
5001 - 10,000 employees
10,0001 + employees
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What Are Their Job Responsibilities?
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Why Is This Step Important?
<img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <br /> Want more qualified leads? Knowing details about your buyer persona's business will come in handy when you're building fields for your landing page forms. Factors like industry and company size also help you understand how many hats this person might be wearing on a daily basis or how competitive their market is.
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Step 4/7: Their Career
What Is Their Job Title?
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How Is Their Job Measured?
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Who Do They Report To?
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Why Is This Step Important?
<img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <br /> A focus on your buyer persona’s career and seniority level will help you determine what makes them successful -- and what they might be worried about. Use these details to provide content solutions that are catered specifically to them.
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Step 5/7: Their Goals and Challenges
What Are Their Main Goals or Objectives?
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Where do they see themselves in 5 years?
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Why Is This Step Important?
<img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <br /> Understanding your buyer persona’s goals, challenges, and day-to-day responsibilities informs what you can do to help them overcome obstacles and simplify their workflow. It also helps you develop empathy, which is a powerful force when it comes to driving them to take action.
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Step 6/7: Contact
How Do You Think They Prefer to be Contacted?
Phone
Face-to-face
Email
Social Media
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What Tools Do They Use or Need?
Navigating Client Relationships & Communications
Accounting and Bookkeeping Systems
CRM Software
Content Management Systems
Project Management
Cloud-Based Storage & File Sharing Applications
Email
Employee Scheduling Software
Invoicing Software
Word Processing Programs
Reporting Software
Business Intelligence Dashboards
Other
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Why Is This Step Important?
<img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <br /> Understanding what tools your buyer persona loves to use can help you identify commonalities in your own product or service. It also provides insight into their operating system -- both internally and externally -- which is useful when positioning your marketing messaging and selecting which benefits to highlight.
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Step 7/7: Their Consumption Habits
How Do They Gain Information?
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What Social Networks Do They Belong To?
Facebook
Instagram
Linkedin
Whatsapp
Twitter
Youtube
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Why Is This Step Important?
<img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <br /> If you're going to market and sell to your buyer persona, you need to understand how and where they consume information. In an effort to meet them where they are, you can use these insights to determine where your business should have an active presence.
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Your Persona
<div class="result-final-persona"><br /> <img class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="{avatar}"/><noscript><img class="lazyload" src="{avatar}"/></noscript><br /> <h3>Persona's name:</h3> {name_1}<br /> <br /> <h4>Demographic</h4><br /> <strong>Age:</strong> {age}<br /> <strong>Gender:</strong> {gender}<br /> <strong>Maritial Statues:</strong> {maritial}<br /> <strong>Household Income:</strong> {householdincome}<br /> <strong>Children:</strong> {children}<br /> <strong>Degree:</strong> {degree}<br /> <strong>Country living:</strong> {countryliving}<br /> <strong>Country born:</strong> {countryborn}<br /> <strong>Language(s):</strong> {language}<br /> <br /> <h4>Work</h4><br /> <strong>Industry:</strong> {industry}<br /> <strong>Company size:</strong> {company_size}<br /> <strong>Responsibilities:</strong> {responsabilites}<br /> <br /> <h4>Career</h4><br /> <strong>Job title:</strong> {role-title}<br /> <strong>Measured by:</strong> {job-measure}<br /> <strong>Report to:</strong> {report}<br /> <br /> <br /> <h4>Goals and Challenges</h4><br /> <strong>Goals/Objectives:</strong> {goals}<br /> <strong>In 5 years:</strong> {5years}<br /> <br /> <br /> <h4>Contact</h4><br /> <strong>Communication preferred:</strong> {contacts;label}<br /> <strong>Tools needed:</strong> {tools_needs}<br /> <br /> <br /> <h4>Consumption Habits</h4><br /> <strong>Information:</strong> {gaininfo}<br /> <strong>Social medias:</strong> {socialmedias;label}<br /> </div><br />
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