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    Make a Persona for your business

    Step 1/7: Create Your Avatar

    Name Your Persona
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    Choose your Avatar
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    Why Is This Step Important?
    Start by choosing a name to humanize your buyer persona. Both the name and the avatar you select will help you start thinking about this persona like a real person. Pro tip: Consider naming your buyer persona with their industry in mind to make it easier to remember, like Marketing Mary or Finance Fred

    Step 2/7: Their Demographic Traits

    How Old Are They?
    • - select a option -
    • Under 18 years
    • 18 to 24 years
    • 25 to 34 years
    • 35 to 44 years
    • 45 to 54 years
    • 55 to 64 years
    • Age 65 or older
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    What Is their Gender?
    • - select a option -
    • Male
    • Female
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    What is their Maritial Status?
    • - select a option -
    • Married or domestic partnership
    • Single
    • Divorced
    • Widowed
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    What is their annual household income?
    • - select a option -
    • $25,000
    • $25,000 - $50,000
    • $50,000 - $100,000
    • $100,000 - $200,000
    • More than $200,000
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    How many children do they have?
    • - select a option -
    • None
    • 1
    • 2-4
    • More than 4
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    What is the highest degree or level of school your persona has completed?
    • - select a option -
    • Select degree/school
    • Less than a high school diploma
    • High school degree or equivalent (e.g. GED)
    • Some college, no degree
    • Associate degree (e.g. AA, AS)
    • Bachelor\'s degree (e.g. BA,BS)
    • Master\'s degree (e.g. MA, MS, MEd)
    • Professional degree (e.g. MD, DDS, DVM)
    • Doctorate (e.g. PhD, EdD)
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    Where your persona is living?
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    Where your persona was born?
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    What language they speak?
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    Why Is This Step Important?


    Collecting demographic information about your buyer persona allows you to paint a clearer, more personal picture of your customer. More specifically, factors such as age and education can help you better position your marketing messaging to ensure it resonates.

    Step 3/7: Their Work

    What Industry Do They Work In?
    • - select a option -
    • Sales
    • Finance
    • Manufacturing
    • Investment
    • Retail
    • Technology
    • Advertising
    • Bank
    • Pharmaceutical
    • Marketing
    • Advertising
    • Trade
    • Transport
    • Real Estate
    • Health Care
    • Insurance
    • Construction
    • Food & Beverage
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    What’s the Size of Their Organization?
    • - select a option -
    • Self-employed
    • 1 - 10 employees
    • 11 - 50 employees
    • 51 - 200 employees
    • 201 - 500 employees
    • 501 - 1000 employees
    • 1001 - 5000 employees
    • 5001 - 10,000 employees
    • 10,0001 + employees
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    What Are Their Job Responsibilities?
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    Why Is This Step Important?


    Want more qualified leads? Knowing details about your buyer persona's business will come in handy when you're building fields for your landing page forms. Factors like industry and company size also help you understand how many hats this person might be wearing on a daily basis or how competitive their market is.

    Step 4/7: Their Career

    What Is Their Job Title?
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    How Is Their Job Measured?
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    Who Do They Report To?
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    Why Is This Step Important?


    A focus on your buyer persona’s career and seniority level will help you determine what makes them successful -- and what they might be worried about. Use these details to provide content solutions that are catered specifically to them.

    Step 5/7: Their Goals and Challenges

    What Are Their Main Goals or Objectives?
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    Where do they see themselves in 5 years?
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    Why Is This Step Important?


    Understanding your buyer persona’s goals, challenges, and day-to-day responsibilities informs what you can do to help them overcome obstacles and simplify their workflow. It also helps you develop empathy, which is a powerful force when it comes to driving them to take action.

    Step 6/7: Contact

    How Do You Think They Prefer to be Contacted?
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    What Tools Do They Use or Need?
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    Why Is This Step Important?


    Understanding what tools your buyer persona loves to use can help you identify commonalities in your own product or service. It also provides insight into their operating system -- both internally and externally -- which is useful when positioning your marketing messaging and selecting which benefits to highlight.

    Step 7/7: Their Consumption Habits

    How Do They Gain Information?
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    What Social Networks Do They Belong To?
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    Why Is This Step Important?


    If you're going to market and sell to your buyer persona, you need to understand how and where they consume information. In an effort to meet them where they are, you can use these insights to determine where your business should have an active presence.

    Your Persona



    Persona's name:

    {name_1}

    Demographic


    Age: {age}
    Gender: {gender}
    Maritial Statues: {maritial}
    Household Income: {householdincome}
    Children: {children}
    Degree: {degree}
    Country living: {countryliving}
    Country born: {countryborn}
    Language(s): {language}

    Work


    Industry: {industry}
    Company size: {company_size}
    Responsibilities: {responsabilites}

    Career


    Job title: {role-title}
    Measured by: {job-measure}
    Report to: {report}


    Goals and Challenges


    Goals/Objectives: {goals}
    In 5 years: {5years}


    Contact


    Communication preferred: {contacts;label}
    Tools needed: {tools_needs}


    Consumption Habits


    Information: {gaininfo}
    Social medias: {socialmedias;label}

    Send it to this email:
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