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    Make a Persona for your business

    Step 1/7: Create Your Avatar

    Name Your Persona
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    Choose your Avatar
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    Why Is This Step Important?
    Start by choosing a name to humanize your buyer persona. Both the name and the avatar you select will help you start thinking about this persona like a real person. Pro tip: Consider naming your buyer persona with their industry in mind to make it easier to remember, like Marketing Mary or Finance Fred

    Step 2/7: Their Demographic Traits

    How Old Are They?
    • - select a option -
    • Under 18 years
    • 18 to 24 years
    • 25 to 34 years
    • 35 to 44 years
    • 45 to 54 years
    • 55 to 64 years
    • Age 65 or older
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    What Is their Gender?
    • - select a option -
    • Male
    • Female
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    What is their Maritial Status?
    • - select a option -
    • Married or domestic partnership
    • Single
    • Divorced
    • Widowed
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    What is their annual household income?
    • - select a option -
    • $25,000
    • $25,000 - $50,000
    • $50,000 - $100,000
    • $100,000 - $200,000
    • More than $200,000
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    How many children do they have?
    • - select a option -
    • None
    • 1
    • 2-4
    • More than 4
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    What is the highest degree or level of school your persona has completed?
    • - select a option -
    • Select degree/school
    • Less than a high school diploma
    • High school degree or equivalent (e.g. GED)
    • Some college, no degree
    • Associate degree (e.g. AA, AS)
    • Bachelor\'s degree (e.g. BA,BS)
    • Master\'s degree (e.g. MA, MS, MEd)
    • Professional degree (e.g. MD, DDS, DVM)
    • Doctorate (e.g. PhD, EdD)
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    Where your persona is living?
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    Where your persona was born?
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    What language they speak?
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    Why Is This Step Important?

    Step 3/7: Their Work

    What Industry Do They Work In?
    • - select a option -
    • Sales
    • Finance
    • Manufacturing
    • Investment
    • Retail
    • Technology
    • Advertising
    • Bank
    • Pharmaceutical
    • Marketing
    • Advertising
    • Trade
    • Transport
    • Real Estate
    • Health Care
    • Insurance
    • Construction
    • Food & Beverage
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    What’s the Size of Their Organization?
    • - select a option -
    • Self-employed
    • 1 - 10 employees
    • 11 - 50 employees
    • 51 - 200 employees
    • 201 - 500 employees
    • 501 - 1000 employees
    • 1001 - 5000 employees
    • 5001 - 10,000 employees
    • 10,0001 + employees
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    What Are Their Job Responsibilities?
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    Why Is This Step Important?

    Step 4/7: Their Career

    What Is Their Job Title?
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    How Is Their Job Measured?
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    Who Do They Report To?
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    Why Is This Step Important?

    Step 5/7: Their Goals and Challenges

    What Are Their Main Goals or Objectives?
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    Where do they see themselves in 5 years?
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    Why Is This Step Important?

    Step 6/7: Contact

    How Do You Think They Prefer to be Contacted?
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    What Tools Do They Use or Need?
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    Why Is This Step Important?

    Step 7/7: Their Consumption Habits

    How Do They Gain Information?
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    What Social Networks Do They Belong To?
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    Why Is This Step Important?

    Your Persona

    Send it to this email:
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