If your business isn’t using digital marketing to its full potential, you’re missing out on a valuable opportunity to connect with potential and current customers. 59% of the world now uses social media and adults spend more on social media than ever before, an average of 95 minutes daily. This presents a unique opportunity for businesses to reach a broad audience with targeted messaging. When used effectively, social media marketing can help to build brand awareness, drive traffic to your website, and generate leads and sales.
Social media marketing is particularly relevant for some states. A study conducted in 2020 looked at social media usage across the United States to determine which states were the most socially connected across six social media platforms, Facebook, Instagram, Twitter, LinkedIn, Snapchat, and TikTok. Texas came in fourth place in the overall rankings.
Figure Out Where Your Customers Are Spending Their Time Online, and Meet Them There
To reach your customers where they’re already spending their time, it’s essential to figure out which social media platforms they’re using most. Are they active on Instagram? Twitter? Facebook? TikTok? Once you know which platform they’re using most, you can focus on creating content that will reach and engage them where they’re already spending their time. Not sure where to start? Try using a tool like Sprout Social or Hootsuite Insights to find out which platforms drive the most engagement for your business. By meeting your customers where they already are, you’ll be able to connect with them and build relationships more effectively. Usually, you can also have access to this data when hiring an agency since they already use professional tools for their accounts. At the end of the day, it’s not about the data itself, it’s what you do with it.
Use the Right Strategies For Your State
Social media marketing is not a one-size-fits-all proposition. The strategies that work well in one state may not be effective in another. For example, businesses in Texas and Florida face different challenges when it comes to social media marketing.
In Texas, the large population and diverse demographics mean that businesses need to be very selective about which platforms they use and how they target their audience.
In Florida, on the other hand, the smaller, more homogenous population means that businesses have a better chance of reaching their target audience on the major social media platforms. Knowing your audience is fundamental and hiring social media marketing agencies in Florida can be beneficial.
Use Engaging Visuals
In today’s fast-paced, attention-deficit world, ensuring your content is visually engaging is more important than ever. People are bombarded with information from all sides, and unless you can quickly capture their attention, they’re likely to move on to something else. That’s why incorporating visuals into your content strategy is essential.
Humans are hardwired to respond to visual stimuli, so by using images, infographics, or short videos, you can grab people’s attention and hold it long enough to deliver your message. And once you’ve got their attention, you’re one step closer to converting them into customers! Of course, not everyone is a natural-born photographer, but plenty of free tools can help you create visuals that pop. For example, Canva is an excellent option for small businesses on a tight budget.
It’s also important to bring up one of the most common entrepreneur struggles, time. Many business owners simply don’t have time enough to make research, write, and make a professional design. A good post quality takes an average of 2 to 3 hours in agencies, so take this into consideration. Is it better to do it in-house or outsource?
Create Video Content
If your business is not yet using video as part of its social media marketing strategy, it is time to start. Video allows companies to tell their story in a visually compelling way and distribute it across multiple platforms for maximum reach. What’s more, video is highly shareable, meaning that it has the potential to reach a wide audience beyond just your existing followers. In fact, according to recent studies, almost 93% of brands report getting new customers because of their video marketing content.
Offer Value
If you’re using social media to promote your business, it’s important to remember that people aren’t going to follow you just because they want to be bombarded with sales pitches 24/7. Instead, they’re looking for something of value, whether that’s helpful information, exclusive discounts, or just a behind-the-scenes look at your company culture. If you can focus on giving your followers what they want, they’ll be much more likely to stick around and do business with you in the future. Of course, that’s not to say that you should never try to sell anything on social media; but if you want people to keep coming back, it’s crucial to offer them something of value as well.
Measure Your Results
It’s important to track the results of your social media marketing efforts to see what’s working and what isn’t. Reach is an important metric that measures how many people see your posts. Engagement is also important, as it measures how many people interact with your posts (comments, likes, shares, etc.). Finally, tracking conversions is also crucial because they measure how many people are taking action after seeing your posts (clicking through to your website, signing up for your newsletter, etc.). By tracking these metrics, you’ll be able to adjust your strategy over time and ensure that you’re getting the most out of your social media marketing efforts.
Hire the Right Help
As a business owner in Texas or Florida, you know that social media is essential for staying relevant and connecting with customers. But social media management takes time and effort. That’s where Webegin comes in. As one of the premier social media marketing companies in Texas, we help you develop and execute a social media strategy that gets results. And because all our decisions are data-driven, you can be confident that your social media campaigns are on track and achieving your desired outcomes. So contact us today if you’re looking for help with your social media.