Believing in SEO myths will easily get your website penalized and even removed from search engine results. When it comes to SEO, you’ll get faster results when you do it right than doing the wrong things for a long time. When you find yourself working hard on your website with little results, perhaps you’re holding the wrong SEO beliefs.
Whether you knew it or not, that’ll not protect you from the consequences. The SEO community has a lot of myths, let’s bust some:
Link Building Is Risky
Link building is only risky when you’re doing it wrong. For example, submitting your website to web directories doesn’t work well in 2021.
Ideally, you want to attract links to your website naturally. But that’s not always the case. Sometimes, you have to go out and get those links because it’ll help you rank higher. And here’s the source of the myth.
When you go for the low-hanging fruit, you end up with poor-quality links. Instead, build relationships with thought leaders and top websites in your industry. So, you may generate valuable links to your website.
Keyword Research Is Useless
It’s understandable. Keyword research takes time, but it’s a foundational part of effective SEO. The majority of marketers don’t want to do the work. They want fast results, and they end up falling for myths like “keyword research doesn’t matter.”
Without structuring your categories, tags, and page titles, you’ll never get far in SEO. So, make sure you understand your audience and how they search for your business.
According to Search Engine Journal, understanding the intent behind the keyword isn’t enough, but you must also understand how users’ behavior change over time.
Black Hat SEO Works
Black hat SEO refers to risky, unethical methods of manipulating Google to gain a higher rank.
For example, keyword stuffing relies on including many related keywords on the page, even without context. But Google wants to deliver the best quality, relevant search results to the users. Therefore, the Panda algorithm update ended keyword stuffing.
SEO is a long-term process. Black hat SEO aims to undercut the process for quick gains. Eventually, Google updates the algorithm, and people would lose their rank.
More Words. Higher Rank.
“When you write and publish long-form blog posts and pages, you’ll rank higher.” Don’t fall for this one.
A page with 100 words has the same chance of ranking as much as a 1000-word blog post. If it’s relevant and satisfies the search query, it has a better chance to rank high. But word count and publishing frequency aren’t ranking factors.
Instead, you want to focus on creating high-quality blog posts. According to Internet Live Stats, Google gets more than 77,000 searches every second. It means if there are more than enough people searching for you, and all it takes to capture their attention is publishing content that connects.
SEO Is Over
It’s one of those SEO myths that just won’t die.
You’ll read all about the doom and gloom predictions that SEO doesn’t work. Those who believe this myth are people who aren’t serious.
Yes, SEO is changing a lot as Google is always updating its algorithms, but it’s far from over. If anything, SEO is the #1 way to attract more business. But only if you do it right.
SEO it’s the most voted strategy for ROI, it’s a long-term run, but it compounds and gives you a great return in the future.